You do not need a 200-experiment program to move the needle. Most stores have high-impact, low-effort conversion problems sitting in the open.
Ranked by leverage: checkout friction, mobile PDP speed, trust signals, delivery/shipping clarity, product imagery, reviews, abandoned-cart recovery, and one-click returns.
Start here
Run your own funnel on a 4G phone. Buy a product as a first-time customer and write down every moment of friction. Fix those first.
