Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are not separate disciplines — they are the same job done for new surfaces: AI overviews, chatbots and generative search engines.
What matters: clear definitions, well-structured content, consistent entity signals and being genuinely useful. No shortcut beats being the most-cited, most-consistent author in your niche.
Practical checklist
- Answer questions directly, in plain language.
- Use structured data (FAQ, HowTo, Organization) correctly.
- Keep NAP, brand info and claims consistent everywhere.
- Earn citations by producing original, quotable content.
